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In 2026, acquiring a new customer costs 5–7 times more than retaining an existing one. Yet most small businesses focus on acquisition, forgetting about those who've already purchased. But it's repeat customers who generate 60–70% of revenue. Good news: you don't need a big budget to build loyalty. You need attention, a system, and authenticity. Here are 10 working methods.

In 2025, business isn't just conducted offline. Whether you run a coffee shop, workshop, online store, or work as a freelancer — you need to be visible. And while advertising can be expensive, there are at least 10 promotion methods that require no budget but deliver real results. All you need is time, consistency, and a bit of creativity.